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Weaving a Common Vision A dialogue on how to strengthen media’s bargaining power over Generative AI and safeguard democracy

The developments in generative and General Purpose AI (GPAI) systems have raised concerns about extractive data practices, market concentration by a small number of big tech providers, and pervasive weaknesses in data governance. These have implications for how public interest media, a key cornerstone of our democracies, sustain their content production and protect their integrity. The Data Tank facilitated an action research project and ecosystem dialogue to convene key stakeholders in the media sector and identify strategies that can leverage the power of small and medium media organisations in Europe vis a vis large Generative AI providers. The goal was to ensure that the media not only serve the public better across contexts and languages but also derive fair value from their public interest work. The expected outcome by June 2026 was to have brought together an engaged community and potential coalition, with surfaced needs, and defined potential pathways for public-interest media to protect and leverage their power and data in the AI era. The target participants for this phase were small and regional media organisations and networks in Europe in particular, although the process convened a range of actors to understand the different views and potential leverages across sectors and geographies on the way forward.‍ This report documents the convening process and the resulting areas of common ground and recommendations for the next steps.